National WIC Association

Evaluation of a comprehensive “Loving Support” program among state Women, Infants, and Children (WIC) Program breastfeeding coordinators

Mitra AK, et al. Evaluation of a comprehensive “Loving Support” program among state Women, Infants, and Children (WIC) Program breastfeeding coordinators. Matern Child Health J. Jun 2004;8(2):65-70.

Mississippi was selected as a pilot state in the national breastfeeding promotion campaign titled “Loving Support Makes Breastfeeding Work.” To reinforce the national project, the Mississippi WIC Breastfeeding Promotion Project Team developed a comprehensive program that included patient and family education, staff training, public awareness activities, health professional outreach, and partnership with the community. WIC staff cited staff training, community outreach, and peer counseling as the most beneficial activities.