National WIC Association

The “Loving Support” breastfeeding campaign: awareness and practices of health care providers in Mississippi

Mitra AK, et al. The “Loving Support” breastfeeding campaign: awareness and practices of health care providers in Mississippi. J Obstet Gynecol Neonatal Nurs. Nov/Dec 2003;32(6):753-760.

The purpose of this study was to evaluate the impact of the “Loving Support Makes Breastfeeding Work” campaign on health care providers in Mississippi. This study showed that this national breastfeeding promotion had a positive impact on nurses’ breastfeeding awareness and practices.