National WIC Association

The milk of human kindness: environmental and human interactions in a WIC clinic that influence infant-feeding decisions of black women

Cricco-Lizza R. The milk of human kindness: environmental and human interactions in a WIC clinic that influence infant-feeding decisions of black women. Qual Health Res. Apr 2005;15(4):525-538.

This study explored the context of black women’s infant-feeding decisions in an urban WIC clinic. The study revealed that the availability of free formula facilitated bottle-feeding choices. However, incorporating personalized breastfeeding promotion and building a trusting relationship with WIC providers encouraged breastfeeding decisions for almost half of the key informants.