National WIC Association

Exploring the concept of positive deviance related to breastfeeding initiation in black and white WIC-enrolled first-time mothers

Ma P, Magnus JH. Exploring the concept of positive deviance related to breastfeeding initiation in black and white WIC-enrolled first-time mothers. Matern Child Health J. Nov 2012;16(8):1583-93.

This study explored the characteristics of positive deviants for breastfeeding among WIC-enrolled first-time mothers in Louisiana. Researchers found that breastfeeding in the hospital after delivery and having received help with how to breastfeed in the hospital were significantly associated with breastfeeding initiation in white and black mothers. They also found that the black positive deviants were more likely to have initiated breastfeeding if their baby was low birth weight.