WIC Advocacy Toolkit
No one knows WIC as well as WIC staff! That knowledge and experience present you and your colleagues with the unique opportunity to be a Voice for WIC. The National WIC Association has an online toolkit to walk you through a variety of advocacy activities with tips, worksheets, and examples of how you can elevate your WIC voice.
In this toolkit you will find:
- Why Advocacy Matters: Explains why it’s important to talk about WIC on a local, state and national level.
- What is Advocacy: Lists all of the ways you can advocate for WIC.
- When Does Advocacy Become Lobbying? Describes the differences between advocacy and lobbying and how you can advocate without stepping into the territory of lobbying.
- WIC Funding Basics: Provides an explanation of how WIC is funded.
- Building Support for WIC in Your Community: Engaging Partners and Forging Coalitions: Describes the importance of partnerships to your advocacy work and how to go about building strategic partnerships.
- Developing Strong Advocacy Messages: Describes how to create effective advocacy messages.
- Key Messages and Talking Points for 2018: Includes NWA's key messages and talking points for this year.
- Contacting Elected Officials: Provides tips for contacting policymakers, leading effective WIC advocacy meetings, hosting site visits, and other activities involving elected officials.
- Engaging the Media to Promote WIC: Provides tips on how to engage traditional press as well as social media to advocate for WIC.
- Telling Your WIC Story: Why and How: Provides guidance for effective WIC storytelling, through verbal and written stories as well as photography and videos.
- Evidence-Based WIC Advocacy: Explains how to effectively use data and statistics in your advocacy messages.