National WIC Association

Advocacy Central

Learn about and take action on our latest WIC-related advocacy activities & efforts.To learn about the latest policy news, check out our blog!


WIC Advocacy Toolkit

No one knows WIC as well as WIC staff! That knowledge and experience present you and your colleagues with the unique opportunity to be a Voice for WIC. The National WIC Association has an online toolkit to walk you through a variety of advocacy activities with tips, worksheets, and examples of how you can elevate your WIC voice.

In this toolkit you will find:

  • Why Advocacy Matters: Explains why it’s important to talk about WIC on a local, state and national level.
  • What is Advocacy: Lists all of the ways you can advocate for WIC. 
  • When Does Advocacy Become Lobbying? Describes the differences between advocacy and lobbying and how you can advocate without stepping into the territory of lobbying. 
  • WIC Funding Basics: Provides an explanation of how WIC is funded.
  • Building Support for WIC in Your Community: Engaging Partners and Forging Coalitions: Describes the importance of partnerships to your advocacy work and how to go about building strategic partnerships. 
  • Developing Strong Advocacy Messages: Describes how to create effective advocacy messages. 
  • Key Messages and Talking Points for 2018: Includes NWA's key messages and talking points for this year. 
  • Contacting Elected Officials: Provides tips for contacting policymakers, leading effective WIC advocacy meetings, hosting site visits, and other activities involving elected officials.
  • Engaging the Media to Promote WIC: Provides tips on how to engage traditional press as well as social media to advocate for WIC.
  • Telling Your WIC Story: Why and How: Provides guidance for effective WIC storytelling, through verbal and written stories as well as photography and videos. 
  • Evidence-Based WIC Advocacy: Explains how to effectively use data and statistics in your advocacy messages. 

Where Can I Learn More About Current WIC Policy Issues?

What Can I Do to Help?

  • Email, call or visit your representative. Use this search tool to find your elected officials and their contact info.

What Should I Say to My Representative?

  • Share your State’s WIC profile for state-specific data and participant stories.
  • Watch what other NWA members had to say about talking with policymakers in the video below.

Is This Advocacy or Lobbying?

  • This is a lobbying activity. If your job is funded through the government, you can send the email during your break time or after work.
  • Not all advocacy efforts are lobbying. Advocacy is not lobbying when you’re informing members of Congress about WIC, and highlighting WIC’s achievements: You are educat­ing policymakers about WIC. This helps promote a positive image of WIC, and hopefully translates into favorable WIC policies in the future.
  • Examples of Non-Lobbying Advocacy: Clearing up misconceptions about WIC; Explaining the positive impacts of the improved WIC food packages; Describing the importance of Breastfeeding Peer Counselors and convey WIC successes.
  • For more specifics, read Advocacy vs. Lobbying.

Other WIC-Related Advocacy

We engage in various public health-related advocacy issues. Check back for updates on other ways you can take action to support WIC!

How Can I Learn More About WIC Policy?

Contact our government affairs team:

  • Elisabet Eppes,, Senior Associate, Federal Government Affairs
  • Alison Hard,, Senior Associate, Federal Government Affairs