National WIC Association

Advocacy Central

Learn about and take action on our latest WIC-related advocacy activities and efforts.To read the latest policy news, check out our blog.


Action Alerts

Ask your Members of Congress to Support Breastfeeding Peer Counselors

For the first time in nearly a decade, Congress is considering new investments in the Breastfeeding Peer Counselor Program. The House of Representatives included a $10 million increase in peer counselor funding in its first draft of an appropriations bill. These gains will not be realized unless the increase is included in both the House and Senate bills. It is imperative that WIC staff share their experience with members of Congress as we continue to push for funding increase in the FY 2020 appropriations bill.

Please contact your Members of Congress today to ask them to support funding for breastfeeding peer counselors.

Please Note: These are lobbying actions.

As a reminder, it is your democratic right to lobby. Lobbying is a particular type of advocacy involving an attempt to influence specific legislation by communicating directly with an elected official or his or her staff. Each state has specific laws for state employees about lobbying efforts while on the job. We recommend limiting lobbying efforts to coffee breaks, lunch breaks, after hours and other times not considered “work time.”

WIC Advocacy Toolkit

No one knows WIC as well as WIC staff! That knowledge and experience present you and your colleagues with the unique opportunity to be a voice for WIC. This toolkit from the National WIC Association walks you through a variety of advocacy activities with tips, worksheets, and examples of how you can elevate your WIC voice.

In this toolkit you will find:

Where Can I Learn More About Current WIC Policy Issues?

Our publications page has links to many other NWA-produced fact sheets, papers, and reports about the WIC program that provide background and context for current WIC policy issues.

What Can I Do to Help?

  • Email, call or visit your representative. Use this search tool to find your elected officials and their contact info.

What Should I Say to My Representative?

  • Share your State’s WIC profile for state-specific data and participant stories.
  • Watch what other NWA members had to say about talking with policymakers in the video below.

Is This Advocacy or Lobbying?

  • This is a lobbying activity. If your job is funded through the government, you can send the email during your break time or after work.
  • Not all advocacy efforts are lobbying. Advocacy is not lobbying when you’re informing members of Congress about WIC and highlighting WIC’s achievements: You are educat­ing policymakers about WIC. This helps promote a positive image of WIC and hopefully translates into favorable WIC policies in the future.
  • Examples of non-lobbying advocacy: clearing up misconceptions about WIC; explaining the positive impacts of the improved WIC food packages; describing the importance of breastfeeding peer counselors; and conveying WIC successes.
  • For more specifics, read When Does Advocacy Become Lobbying?

Other WIC-Related Advocacy

We engage in various public health-related advocacy issues. Check back for updates on other ways you can take action to support WIC!

How Can I Learn More About WIC Policy?

Contact our government affairs team: