National WIC Association

About NWA

The National WIC Association (NWA) is the non-profit education arm and advocacy voice of the Special Supplemental Nutrition Program for Women, Infants and Children (WIC), the nearly 9 million mothers and young children served by WIC and the 12,000 service provider Agencies who are the front lines of WIC’s public health nutrition services for the nation’s nutritionally at-risk mothers and young children.


Mission Statement

Our mission is to inspire and empower the WIC community to advocate for and promote quality nutrition services for all eligible mothers and young children and assure effective management of the Special Supplemental Nutrition Program for Women, Infants and Children (WIC).

Vision Statement

Our vision is a nation of healthier women, children, and their families.

Breastfeeding Statement

We endorse the American Academy of Pediatrics' Policy Statement on “Breastfeeding and the Use of Human Milk” (2005), which states, “Exclusive breastfeeding is the reference or normative model against which all alternative feeding methods must be measured with regard to growth, health, development, and all other short-and long-term outcomes.” NWA promotes exclusive breastfeeding for infant feeding through the first year of life and beyond, with the addition of appropriate complementary foods when the infant is developmentally ready, usually around six months of age. All WIC staff have a role in promoting and providing support for the successful initiation and continuation of breastfeeding.


National Campaigns

We are a proud partner in numerous collaborative efforts to promote the public health nutrition including:

  • Sesame Workshop: NWA partners with Sesame Workshop to promote healthy eating and physical activity in WIC clinics nationwide through distribution of a variety of educational materials directed toward young children.
  • Meredith Publishing: NWA partners with Meredith Publishing in the development of nutrition education materials for use in WIC clinics and for distribution to WIC mothers and young children.
  • Altarum Institute: NWA is a research partner with Altarum Institute, a non-profit research institute to develop research and evaluation on various aspects of the WIC Program.
  • Child Nutrition Forum: NWA is a founding partner of the Child Nutrition Forum, a collaborative advocacy effort combining the advocacy voices of hundreds of national social justice organizations to promote WIC & Child Nutrition Reauthorization.
  • The Food Policy Working Group: NWA partners with the faith-based advocacy collaborative, The Food Policy Working Group.
  • Ad Council: NWA created a successful three-year partnership with the Ad Council in 2002 producing nationally distributed video, radio, and print media promotions for the WIC Program.

See highlights of our achievements and learn how the association has evolved over the years.

  • 1979 - The idea for the National Association of WIC Directors (NAWD) comes about at a USDA-sponsored event when the attending State WIC Directors gather informally. It’s suggested that the State Directors form an association to represent their mutual interests. During the following year, the State Directors develop an informal network.
     
  • 1984 - An election of Association officers takes place. The membership begins the process of identifying policy issues and resolutions needed, as well as planning the Association’s future directions. An Annual Conference and a business meeting have been held each year since 1984.
     
  • 1990 - A full-time Executive Director, Douglas Greenaway, is hired, and an office opens in Washington, DC. The following year, NAWD holds its first Washington Leadership Day.
     
  • 1992: Committees complete the first four position papers: The Role of Infant Formula in the WIC Program; Breastfeeding Promotion in the WIC Program; Cost Allocation Systems; and Vendor Management in the WIC Program.
     
  • 1994: The Association successfully defeats efforts to block grant WIC.
     
  • 2004: The Association changes its name to the National WIC Association, NWA, and implements a new Board structure. The Association’s three Sections (State Directors, Local Agency Directors, and Nutrition Services) are now equally represented on the Board of Directors.
     
  • 2005: The Association concludes a highly successful three-year WIC public service announcement (PSA) outreach campaign in partnership with the Ad Council. Forty State WIC Agencies support the Association’s efforts to produce and broadly distribute radio, television, and print media campaigns with the following taglines: “Your child has you. And you have WIC.” and “Feed them well. Love them lots!” The campaigns garner an estimated $38 million in donated media time to promote WIC.
     
  • 2007: After more than a decade of advocating for changes to the WIC Food Packages, the work of the Association pays off with the publication of the USDA Interim Final Rule to change the WIC Food Packages in December. Changes go into effect in 2009. The WIC food package is revised to provide consistency with the Dietary Guidelines for Americans and establish dietary recommendations for infants and children under two years of age. Additions include fruits and vegetables, whole grain products, and milk substitutions for those who are lactose-intolerant.
     
  • 2009: To help introduce the new WIC food package, NWA formally launches, with the help of Secretary of Agriculture Tom Vilsack, and Sesame Street characters Cookie Monster and Broccoli, the Association’s Healthy Habits for Life partnership with Sesame Workshop. This successful initiative results in the distribution of more than 3.6 million Healthy Habits for Life multimedia outreach kits to WIC families in 38 states.
     
  • 2010: NWA convenes a National Breastfeeding Summit bringing together over 200 diverse stakeholders and partners, engaging them in a conversation to develop key principles for a national strategic plan to promote and support breastfeeding in WIC. Key speakers include USDA’s Under Secretary for FNCS, the Acting Deputy Surgeon General, and the American Academy of Pediatrics (AAP) President-Elect.
     
  • 2010: NWA is invited to the President’s signing of The Healthy Hunger Free Kids Act in December, which includes 15 key NWA recommended priorities.
     
  • 2011: The Association approves a new legislative agenda for 2011 and 2012 pressing for key funding priorities for WIC and other legislative priorities including initiatives to enhance FDA oversight on foods with functional ingredients, phase out bisphenol A (BPA), end food deserts, and protecting the prevention and wellness provisions of the Affordable Care Act of 2010.

Your concerns, questions, and ideas are important to us.

Contact us at 202-232-5492.

Rev. Douglas A. Greenaway, MDIV

President & CEO

douglasg@nwica.org
The Rev. Fr. Douglas A. G. Greenaway has since 1990 served as President & CEO of the NATIONAL WIC ASSOCIATION, the nonprofit education arm and advocacy voice of the over 9 million mothers and young children participating in WIC – the Special Supplemental Nutrition Program for Women, Infants, and Children – and the nation’s over 12,200 WIC service provider agencies and clinics. Fr. Douglas is responsible for directing the Association as well as representing the WIC community’s interests to the White House, Congress, the US Department of Agriculture, and other federal agencies and departments. See Douglas's biography.


Cecilia Richardson, MS, RD, LD

Staff/Nutrition Programs Director

crichardson@nwica.org
Contact Cecilia for NWA nutrition-related activities and programs including research, position papers, outreach; and Program staff/participant education.


DuWvaughn P. Francois

Supervising Executive Assistant/Meetings & Events Coordinator

dfrancois@nwica.org
Contact Francois for meetings and events related inquiries; accounts payable/receivable questions, and general office operations inquiries.


Robert A. Lee

Membership Coordinator and Leadership Academy Administrator

rlee@nwica.org
Contact Robert about membership benefits and services; corporate sponsorships; training/educational webinars and Leadership Academy; Association governance; and NWA representation at conferences for presentations and exhibit booth.


Martelle Esposito, MS, MPH

Public Policy Nutritionist

mesposito@nwica.org
Contact Martelle for questions related to public policy; NWA’s bibliography, NWA fact sheets, and policy briefs; and advocacy partnership inquiries. Martelle works on WIC advocacy, policy analysis, policy and health research-related communications, and policy innovation projects. Additionally, she represents NWA on several national coalitions and working groups and engages with partners on advocacy strategies and public health initiatives.


Samantha Lee, MS

Communications, Media and Marketing Coordinator

slee@nwica.org
Contact Samantha for media inquiries; questions about the website or online community; social media, ePublications, and blog; NWA infographics, print, marketing, and promotional materials.


Nayeli Lucero

Administrative Assistant

nlucero@nwica.org
Contact Nayeli Lucero for questions regarding conference registrations and speaker coordinator; membership and payment inquires.


NWA Governance Structure

We are governed by a Board of Directors comprising State WIC Directors, Local Agency WIC Directors, State Nutrition Coordinators, a representative of the Indian & Native American WIC State Agencies, and six officers.

We have three interest sections—State Directors, Local Agency, and the Nutrition Services—and twenty-four committees and task forces that help formulate policy for the Association. The Annual Business Meeting authority resides with the Voting Members of the Association.

Our membership dues come from the state treasuries of the 50 geographic and 40 Indian & Native American, territory, trust and commonwealth state WIC agencies, our distinguished Business Council Partners, corporate Sustaining Members and other non-profit organizations. NWA does not receive direct federal funds.

VIEW NWA BYLAWS


Executive Committee

Jacqueline Marlette-Boras, Chair
Theresa Landau, Chair-Elect
Terry Bryce, Chair Emeritus
Stan Bien, Treasurer
Nancy Corbin, Secretary
Douglas Greenaway, President & CEO

State Section Representatives

Jane Dvorak, Northeast
Michael Welch, Mid-Atlantic
Susan Woodbury, Western
Deborah Eibeck, Southeast
Betsy Clarke, Mid-West
Chris Furner, Mountain Plains
Vacant, Southwest
Sherrie Perry, Native American Coalition

Nutrition Services Section Representatives

Kathleen Baker, Mountain Plains, Co-chair
Sandra L. Jones, Southwest,
Jackie Charnley, Northeast
Melanie Murakami, Western, Co-chair
Kristen Hanulcik, Mid-West
Paula Garrett, Mid-Atlantic
Nicole Nicholas, Southeast

Local Agency Section Representatives

Margaret Payton, Southwest, Chair
Heather Miranda, Southeast
Gayle Hoxter, Western
Barbara Riley, Mid-West
Linda Kilby, Mid-Atlantic
Susan Wnuk, Northeast
Nancy Sanchez, Mountain Plains


Outside NWA Partnerships include:

  • Coalition Partnerships
    We are a founding member of the Child Nutrition Forum, and a member of the Coalition for Human Needs, the Food Policy Working Group, the National Alliance for Nutrition and Physical Activity, and the Trust for America’s Health. We also maintain partnerships with various other advocacy groups.

Media contact: Samantha Lee, slee@nwica.org, 202-232-5492

NWA Boilerplate

The National WIC Association (NWA) is the non-profit education arm and advocacy voice of the Special Supplemental Nutrition Program for Women, Infants and Children (WIC), the nearly 9 million mothers and young children served by WIC and the 12,000 service provider Agencies who are the front lines of WIC’s public health nutrition services for the nation’s nutritionally at-risk mothers and young children. The Association's mission is to inspire and empower the WIC community to advocate for and promote quality nutrition services for all eligible mothers and young children and assure effective management of the WIC Program.

Biography

President & CEO Douglas A. Greenaway


NWA in the News

Video: President Obama Summons Congressional Leaders to Discuss Shutdown Stalemate
PBS Newshour, October 2, 2013

Video: Shutdown Hits Low-income Food Plan
Associated Press, October 3, 2013

Video: U.S. Gov't Shutdown Halts Food Program for 'Vulnerable' Moms
CTV Canada AM, October 3, 2013

National WIC Association Opposes GOP Effort to Restore WIC Funding
The Huffington Post, October 4, 2013

Shutdown Leaves Program Feeding Women and Infants in Lurch
NPR, October 1, 2013

Shutdown Threatens Nutrition for Mothers, Children
CNNmoney, October 1, 2013

As Government Shutdown Looms, Americans Brace for Possible Disruption, Disappointment
The Washington Post, September 26, 2013

WIC Changes May Have Helped Trim Obesity Among Preschoolers
The Packer, August 7, 2013

Women and Children Caught In Middle of Potato War
NPR, June 19, 2013

Advocates Warn Sequester Could Mean Big Cuts For The Low-Income
NPR, February 26, 2013

Impoverished 4-Year-Olds Put Human Face on Budget Cuts
Bloomberg News, February 22, 2013

Falling Through the Cracks in the Deficit Debate
The Huffington Post, November 8, 2011

WIC in the News

Obesity Lessons for Liberals and Conservatives
The New Yorker, August 9, 2013

A Closer Look at Why Child Obesity Rates May be Falling
USA Today, August 7, 2013

Poor Children Show a Decline in Obesity Rate
New York Times, August 6, 2013


NWA Statement on Breastfeeding

The National WIC Association (NWA) endorses the American Academy of Pediatrics' Policy Statement on “Breastfeeding and the Use of Human Milk” (2005), which states, “Exclusive breastfeeding is the reference or normative model against which all alternative feeding methods must be measured with regard to growth, health, development, and all other short-and long-term outcomes.” NWA promotes exclusive breastfeeding for infant feeding through the first year of life and beyond, with the addition of appropriate complementary foods when the infant is developmentally ready, usually around six months of age. All WIC staff have a role in promoting and providing support for the successful initiation and continuation of breastfeeding.

We partner with public and private organizations and corporations to ensure the continued success of the WIC Program. Each of our Business Council Partners values the WIC Program and is an essential part of our community.
 
Beech-Nut

Beech-Nut

Beech-Nut Nutrition Corporation is partnership minded; we partner with companies and institutions that share our ideals as we recognize that we can accomplish more together than we can alone. Our partnership with The National WIC Association is a perfect example of this. NWA provides us with clear leadership and guidance along the path of supporting WIC. The consensus and singular voice that they represent is a powerful tool in bringing together all parties, agencies, clinics, and manufacturers, for the achievement of a greater good.

http://www.beechnut.com/


General Mills

General Mills

General Mills has supported WIC since its inception and has been a longstanding business partner of NWA. We feel strong alignment with the mission of WIC and NWA. We began our longstanding partnership with WIC over 25 years ago when we increased the amount of iron in Cheerios to meet the needs of WIC participants. Today, General Mills manufactures over 150 products that are eligible for the WIC program. From cereals America loves like Cheerios®, Kix®, Chex®, and Wheaties® – to Green Giant® canned and frozen vegetables, Cascadian Farm® frozen fruit and vegetables, Progresso® canned beans and Muir Glen® canned tomatoes – we make delicious products that WIC consumers are proud to serve their families.

http://www.generalmills.com


HemoCue

HemoCue

As a proud NWA Business Council Partner, HemoCue supports WIC clinics nation-wide in their efforts to screen and monitor anemia. We at HemoCue understand that even mild anemia can result in extreme fatigue and can interfere with ones ability to work, perform daily tasks, or participate in family or social activities. In children, iron deficiency can result in developmental delays, behavioral disturbances, lack of attention and learning difficulties.

http://www.hemocue.com/us/


HemoPoint® H2 – Stanbio Laboratory

HemoPoint® H2 – Stanbio Laboratory

Stanbio’s Public Health Team understands the importance of good health to individuals during their early stages of life and to the ones that nurture and support them.

By providing live, personal customer support, we build relationships with each WIC agency to learn their situation and participant culture; we work to offer a reliable, stress free and affordable method to test participants for anemia.

http://www.stanbio.com/products/hemopointsupsup-h2-photometer


Kellogg's

Kellogg's

As a NWA business partner and member of the WIC community, we pursue opportunities for multiple WIC stakeholders to work together for the benefit of the program. A deep knowledge of WIC concerns allows us to create Kellogg products and nutrition communications to answer WIC needs.

http://www.healthybeginnings.com


Masimo

Masimo

As a NWA business partner, Masimo pursues opportunities to help safeguard the health of the WIC population by identifying participants with low hemoglobin using noninvasive technology. Masimo’s mission of enabling clinicians to detect and treat potentially life threatening conditions is aligned with the NWA and WIC’s mission.

http://www.masimo.com/


Medela

Medela

Medela’s primary focus is breastfeeding by helping moms to successfully breastfeed their babies and to do so for as long as they choose. Meeting this goal responsibly is at the heart of everything we do. Medela is proud to be a NWA Business Council Partner. WIC agencies play an instrumental role in educating and supporting breastfeeding mothers and in helping those moms provide breastmilk, the best nutrition, for their babies.

http://www.medela.us/


Meredith

Meredith

Meredith Parents Network Custom Solutions is dedicated to helping the National WIC Association provide moms with the best information on how to care for their growing families. Leveraging our status as the leading commercial publisher of parenthood content in the country, Meredith acts as a strategic communications partner and consultant to NWA. As a company, we focus on providing all women with information and inspiration to create rich and meaningful lives.

http://www.meredith.com/


MOM Brands

MOM Brands

The MOM Brands company manufactures ready to eat and hot breakfast cereals. The company’s focus and success has been built on value. The company produces excellent quality products that are in many occasions consumer preferred for taste and quality and yet cost up to 50% less than the higher priced brands. The company’s desire to be a valued Business Council Partner of the NWA is for the purpose of understanding the unique needs and requirements for WIC products so the company can develop WIC specific products and adjust our mainstream products to adhere to the WIC requirements and the special needs of WIC clients.

http://mombrands.com/


Mom's Fresh Foods

Mom's Fresh Foods

MOM's Fresh Foods
19315 E. San Jose Avenue
City of Industry, CA 91748

www.nwica.org


Save-a-Lot Food Stores

Save-a-Lot Food Stores

As a NWA business partner and member of the WIC community, Save-A-Lot helps its customers to live richer, fuller lives by saving them money and time. The time-saving set-up of Save-A-Lot stores, combined with high-quality discount groceries, including fresh meat, poultry and produce, allows us to offer great food at great prices.

http://save-a-lot.com/