National WIC Association

An educational telenovela (soap opera) approach to promote breastfeeding among US Latinas. Californian J Health Promot

Prado B, et al. An educational telenovela (soap opera) approach to promote breastfeeding among US Latinas. Californian J Health Promot. 2012;10:57-63.

This study investigated the effect of promoting breastfeeding in the WIC population through a telenovela, a Spanish-language soap opera. Immediate behavior change did not result, but the researchers reported engaging participants in conversations about breastfeeding with their health educator.