National WIC Association

Breastfeeding, protection, promotion, and support in the United States: a time to nudge, a time to measure

Perez-Escamilla R, Chapman DJ. Breastfeeding, protection, promotion, and support in the United States: a time to nudge, a time to measure. J Hum Lact. May 2012;28(2):118-121.

This commentary urged the implementation of (1) changes in the default social and environmental systems that would support a woman’s right to breastfeed their infants and (2) a multilevel and comprehensive monitoring system to measure process and outcome indicators in the country. Results have shown  that breastfeeding rates in the US could improve, based on a well-coordinated social marketing framework.