Chang MW, et al. Predictors of fat intake behavior differ between normal-weight and obese WIC mothers. Am J Health Promot. Mar/Apr 2005;19(4):269-277.
The purpose of the study was (1) to assess whether predictors of fat intake behavior were the same for normal-weight and obese WIC mothers, when applying the PRECEDE-PROCEED Model, and (2) to identify predictors for each group. Researchers found that fat intake behavior differed between the normal-weight and the obese groups and that different messages were more likely to affect normal-weight or obese women. For example, obese women were more likely to be affected by information about the cost and accessibility of food and the time to prepare it.