National WIC Association

Reaching low-income families: focus group results provide direction for a behavioral approach to WIC services

Birkett D, et al. Reaching low-income families: focus group results provide direction for a behavioral approach to WIC services. J Am Diet Assoc. Aug 2004;104(8):1277-1280.

The researchers indentified the barriers to and motivators of behavior change for WIC families. Barriers included lack of parenting skills, lack of knowledge, unhealthy social environments, lack of time, and lack of social or financial support. The motivators included feelings of responsibility, concern for child health and development, and positive social support. Facilitated discussions, support groups, cooking classes, and a WIC website were participants’ preferred methods of nutrition education.