National WIC Association

Stocking characteristics and perceived increases in sales among small food store managers/owners associated with the introduction of new food products approved by the Special Supplemental Nutrition Program for Women, Infants, and Children

Ayala GX, et al. Stocking characteristics and perceived increases in sales among small food store managers/owners associated with the introduction of new food products approved by the Special Supplemental Nutrition Program for Women, Infants, and Children. Public Health Nutr (FirstView Article). 2012.:1-9.

This study assessed the impact of the 2009 changes to the WIC food packages on the perceived sales, product selection, and stocking habits of small WIC-authorized food stores. Results showed that regardless of the type or frequency of supply acquisition, perceived increases in sales provided some evidence of the potential sustainability of the new food packages.