National WIC Association

General Mills

General Mills

General Mills is proud of its longstanding partnership with NWA and WIC.  Our relationship with WIC started over 40 years ago when Cheerios cereal was reformulated with more iron to meet the needs of WIC participants.  Today, General Mills manufactures over 250 products that meet federal eligibility requirements.  From popular cereal brands like Cheerios™, Kix™, and Chex™ cereals, to Yoplait®; and Mountain High™ yogurt, Progresso™ beans, Muir Glen™ Tomatoes, to Cascadian Farm™ frozen fruit and vegetables – we make delicious, widely-available products that WIC consumers are proud to provide to their families. 

Our WIC team brings food manufacturer expertise to help WIC understand marketplace and consumer dynamics.  Together with NWA, we believe that our partnership helps to make a difference in the health outcomes of participants.  Our support is unwavering and we look forward to our continued partnership.  

Company Mission

We make food the world loves.

WIC Products


Over 250 products across four food categories:


  • Breakfast Cereals:  Popular and trusted brands such as Cheerios, Kix, Chex, Total™ Whole Grain and Wheaties™
  • Yogurt:  Delicious yogurt brands in a variety of formats, from tubs to multipacks, to tubes, and cups.  Look for your favorite flavor from Yoplait, Mountain High, Oui™, and Liberté®
  • Fruits & Vegetables:  Organic options include Cascadian Farm frozen, and canned/jarred Muir Glen™ tomatoes.  Old El Paso™ canned chilis make a great ingredient for recipes.
  • Beans:  Progresso canned beans make including beans into meals significantly more convenient.

WIC Resources


Our master-level nutritionists at the Bell Institute of Health & Nutrition collaborate with WIC through topic-specific education, as well as supporting WIC’s mission by providing free nutrition education materials to WIC clinics – visit Bell Institute of Health and Nutrition to see our resources!