General Mills is proud of its longstanding partnership with NWA and WIC. Our relationship with WIC started over 30 years ago when Cheerios was reformulated with more iron to meet the needs of WIC participants. Today, General Mills manufactures over 240 products that meet federal eligibility requirements. From popular cereal brands like CheeriosTM, KixTM, and ChexTM, to Yoplait®; and Mountain HighTM yogurt, ProgressoTM beans, to Cascadian FarmTM frozen fruit and vegetables – we make delicious, widely-available products that WIC consumers are proud to provide to their families.
Our WIC team brings food manufacturer expertise to help WIC understand marketplace and consumer dynamics. Together with NWA, we believe that our partnership helps to make a difference in the health outcomes of participants. Our support is unwavering and we look forward to our continued partnership.
We serve the world by making food people love.
Over 240 products across four food categories:
Our master-level nutritionists at the Bell Institute of Health & Nutrition collaborate with WIC through topic-specific education, as well as supporting WIC’s mission by providing free nutrition education materials to WIC clinics – visit www.bellinstitute.com to see our resources!