National WIC Association

General Mills

General Mills

http://www.generalmills.com

General Mills has supported WIC since its inception and has been a longstanding business partner of NWA. We are strongly aligned with the mission of WIC and NWA. Our longstanding partnership with WIC began over 30 years ago when we increased the amount of iron in Cheerios to meet the needs of WIC participants. Today, General Mills manufactures over 240 products that are federally eligible for the WIC program. From cereals America loves like CheeriosTM, KixTM, and ChexTM,– to Yogurts such as Yoplait® andMountain HighTM Cascadian FarmTM frozen fruit and vegetables, ProgressoTM canned beans and Muir GlenTM canned tomatoes – we make delicious products that WIC consumers are proud to serve their families.

In addition to our products, General Mills also provides free nutrition education materials to WIC clinics https://www.bellinstitute.com/en/wic. We are passionate about WIC and partner on strategic issues – such as the yogurt pilot with the California WIC program, providing input on automated RFI processes, and developing CEU-eligible sessions on specific food industry topics. Together, with WIC, we believe that we can help make a difference in the health outcomes of WIC participants. General Mills’ support of WIC is unwavering and we look forward to our continued partnership.

Company Mission

We serve the world by making food people love.

WIC Products

Over 240 products eligible for the WIC Program in four food categories.

  • Breakfast cereals: Popular and trusted brands such as CheeriosTM, KixTM, ChexTM, and TotalTM Whole Grain Cereal.
  • Yogurts: Yoplait®, Mountain HighTM, Liberte®, and Annie’sTM Organic
  • Fruits & Vegetables: Includes many varieties from Cascadian FarmTM, Muir GlenTM and Old El PasoTM
  • Beans: ProgressoTM canned beans

WIC Resources

Health Professionals: Visit https://www.bellinstitute.com/en/wic to find FREE nutrition education resources, most available in Spanish. These materials are developed by the nutritionists and scientists at the General Mills’ Bell Institute of Health & Nutrition.

General Mills has supported WIC since its inception and has been a longstanding business partner of NWA. We are strong aligned with the mission of WIC and NWA. Our longstanding partnership with WIC began over 30 years ago when we increased the amount of iron in Cheerios to meet the needs of WIC participants. Today, General Mills manufactures over 240 products that are eligible for the WIC program. From cereals America loves like CheeriosTM, KixTM, and ChexTM, – to yogurts such as Yoplait® and Mountain HighTM, Cascadian FarmTM frozen fruit and vegetables, ProgressoTM canned beans and Muir GlenTM canned tomatoes – we make delicious products that WIC consumers are proud to serve their families.