National WIC Association

General Mills

General Mills

http://www.generalmills.com

General Mills is proud of its longstanding partnership with NWA and WIC.  Our relationship with WIC started over 30 years ago when Cheerios was reformulated with more iron to meet the needs of WIC participants.  Today, General Mills manufactures over 240 products that meet federal eligibility requirements.  From popular cereal brands like CheeriosTM, KixTM, and ChexTM, to Yoplait®; and Mountain HighTM yogurt, ProgressoTM beans, to Cascadian FarmTM frozen fruit and vegetables – we make delicious, widely-available products that WIC consumers are proud to provide to their families. 

Our WIC team brings food manufacturer expertise to help WIC understand marketplace and consumer dynamics.  Together with NWA, we believe that our partnership helps to make a difference in the health outcomes of participants.  Our support is unwavering and we look forward to our continued partnership.   

Company Mission

We serve the world by making food people love.

WIC Products

Over 240 products across four food categories:

  • Breakfast Cereals:  Popular and trusted brands such as Cheerios, Kix, Chex, TotalTM Whole Grain and WheatiesTM.
  • Yogurt:  Delicious yogurt brands in a variety of formats, from tubs to multipacks to tubes and cups.  Look for your favorite flavor from Yoplait, Mountain High, and Liberté;.
  • Fruits & Vegetables:  Organic options include Cascadian Farm frozen and canned/jarred Muir GlenTM tomatoes.  Old El PasoTM canned chilis made a great ingredient for recipes.
  • Beans:  Progresso canned beans make including beans into meals significantly more convenient. 

WIC Resources

Our master-level nutritionists at the Bell Institute of Health & Nutrition collaborate with WIC through topic-specific education, as well as supporting WIC’s mission by providing free nutrition education materials to WIC clinics – visit www.bellinstitute.com to see our resources!