National WIC Association

WK Kellogg Co.

WK Kellogg Co.

As a NWA business partner and member of the WIC community, we pursue opportunities for multiple WIC stakeholders to work together for the benefit of the program. A deep knowledge of WIC concerns allows us to create Kellogg products and nutrition communications to answer WIC needs.

We provide a range of assistance to help increase the effectiveness of WIC’s nutrition education goals and create partnerships with other WIC stakeholders to support women’s health issues between pregnancies.

In addition, we provide counsel to develop WIC’s social marketing campaigns and culturally appropriate digital learning tools. We also help our customers enhance WIC client’s shopping experience.

Company Purpose
Nourishing families so they can flourish and thrive.

WIC Products/Resources

  • Ready-to-Eat cereals that appeal to moms and kids
  • Nutrition education materials that help inspire clients to make positive behavior changes
  • Consumer and industry insights to help agencies improve their health communications/social marketing programs   

Resources for WIC Professionals:
Tips, Recipes, and Tools for WIC Families: