National WIC Association

Peer Counselor Coordinator

Indiana Department of Health (Indianapolis, IN)

Work for Indiana

Grow your career with the State of Indiana! With more than 50 executive branch agencies, the State of Indiana is a diverse workforce offering employees stimulating and challenging projects across a broad scope of career opportunities. As a State of Indiana employee, you impact the well-being of Indiana’s communities every day.

At the State of Indiana, we don’t just talk about diversity and inclusion – Our goal is to create a welcoming, accessible, and equitable workplace, with a workforce that is representative of the State of Indiana population. We are proud to be an equal opportunity employer.


About the Indiana Department of Health (IDOH):  
The Indiana Department of Health’s mission is to promote and provide essential public health services for a healthier and safer state.

Salary Information:
This position traditionally starts at an annual salary of $37,778.00 but may be commensurate with education and job experience.

About the Job:

The Public Health Administrator is responsible for managing the Indiana WIC Breastfeeding Peer Counselor Program. You are alos responsible for developing and adhering to policies and procedures for peer counselor monitoring and support. Incumbent serves as training content expert for the Peer Counselor program.You are also responsible for collaborating with WIC staff to complete tasks essential to increasing breastfeeding initiation and duration rates among WIC participants

A Day in the Life:

The essential functions of this role are as follows:

  • Works under the direction of the State WIC Breastfeeding Coordinator and in collaboration with State WIC Nutrition & Breastfeeding staff.  Supports and promotes the breastfeeding goals of the Indiana WIC program and the Indiana Department of Health (IDOH).
  • Plans and oversees WIC breastfeeding peer counseling program activities, including peer counselor program implementation, management, staff orientation & ongoing training, and relevant record keeping. 
  • Establishes peer counseling program goals and objectives at the State level and ensures State WIC peer counseling program policies and procedures are consistent with the WIC Breastfeeding Support Model. 
  • Provides guidance and technical assistance to local agencies to meet peer counseling program goals and adhere to policies and procedures established for the peer counseling program, as well as ensures local agency staff are educated about the peer counselor scope of practice as defined in the USDA WIC Breastfeeding Support curriculum. 
  • Manages breast pump program at the state level, including maintaining state breast pump inventory and coordinating retrieval correspondence for non-returned breast pumps.
  • Develops, presents, and maintains training content for new peer counselors and breast pump training.  Serves as content expert for Level 2 (Peer Counselor) and provides input on levels 1 (all WIC staff) and 3B (Breastfeeding Coordinator & Peer Counselor Management) of the USDA Breastfeeding Support curriculum. 
  • Maintains WIC peer counselor information and resources stored on the state WIC SharePoint site.
  • Facilitates and plans quarterly peer counselor support meetings and presents education to peer counselors appropriate for their scope of practice. 
  • Attends quarterly breastfeeding coordinator meetings and assists in providing ongoing education about peer counselor management for local agency staff. 
  • Communicates with the State WIC Breastfeeding Coordinator and peer counselors consistently and through a variety of mediums, including email, telephone calls, virtual platforms (ie. Microsoft Teams) and in-person meetings. 
  • Assists with local agency breastfeeding audits and performs periodic spot checks of peer counselor performance. 
  • Provides leadership and guidance to local agencies regarding the annual World Breastfeeding Week theme and appropriate activities. 
  • Attend annual USDA Midwest regional meeting and IDOH-sponsored conferences related to infant mortality and/or breastfeeding.  Participates in other relevant trainings or conferences for ongoing professional development.
  • The job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Other duties, responsibilities and activities may change or be assigned at any time.

What You'll Need for Success:


  • Bachelor’s degree 
  • Registered Dietitian (RD) or Registered Nurse (RN) credential  
  • Certified Lactation Specialist (CLS) or Certified Lactation Counselor (CLC) credential 


  • Master’s degree in a related field (ie. nutrition, nursing, lactation, counseling, public health, health behavior & education, program planning)
  • At least 1 year of WIC clinic experience
  • International Board-Certified Lactation Consultant (IBCLC) credential 
  • Experience in program planning, public speaking, staff training & development, policy development 

Additional requirements include:

  • Extensive knowledge of WIC program implementation requirements and best practices for breastfeeding promotion and support, and the ability to apply appropriate federal regulations and state policies and procedures.
  • Extensive knowledge of the principles, standards, and practices of lactation, nutrition, and public health.
  • Strong ability to identify problems or needs in local WIC agency operations, determine solutions, and provide constructive feedback.
  • Ability to research evidence-based programs and initiatives, and present key concepts to WIC leadership and external partners.
  • Ability to present/instruct on information in an organized, clear, understandable, and professional manner.
  • Proficient in using platforms, such as Microsoft Teams, to present meeting content.
  • Outstanding organizational skills. 
  • Ability to balance multiple projects professionally and with ease.
  • Highly motivated and able to take initiative.
  • Able to work well under pressure and shifting priorities, independently and as a team member.
  • Maintains positive relationships with State and local WIC agency staff, IDOH employees, and partner organizations.
  • Excellent written and oral communication skills (professional writing samples are required). 
  • Ability to travel with occasional overnight stays.

Benefits of Employment with the State of Indiana:

The State of Indiana offers a comprehensive benefit package for full-time employees which includes: 

  • Three (3) medical plan options (including RX coverage) and vision/dental coverages 
  • Wellness program (offers premiums discount for the medical plan) 
  • Health savings account (includes bi-weekly state contribution) 
  • Deferred compensation account (similar to 401k plan) with employer match 
  • Two (2) fully-funded pension plan options 
  • Group life insurance 
  • Employee assistance program that allows for covered behavioral health visits 
  • Paid vacation, personal and sick time off 
  • Competitive leave policies covering a variety of employee needs 
  • 12 company paid holidays, 14 on election years 
  • Qualified employer for the Public Service Loan Forgiveness Program 
  • New Parent Leave 
  • Free Parking 
  • Free LinkedIn Learning 

Equal Employment Opportunity:

The State of Indiana is an Equal Opportunity Employer.


More Information: