National WIC Association

Regional Breastfeeding Liaison Specialist

CDPH – WIC (Sacramento, CA)

This position supports the California Department of Public Health’s (CDPH) mission and strategic plan by advancing the health and well-being of California’s diverse people and communities. As an employee of the Local Policy and Health Programs Branch, the incumbent is part of a team that provides support, training, and implements local and statewide policies which protect and serve the Women, Infants, and Children (WIC) Program participants and local agencies.

The incumbent works under the direction of the Chief, Breastfeeding Support Unit, Staff Services Manager I (SSM I). The Health Program Specialist I (HPS I) leads the efforts related to the development, implementation, and monitoring of the statewide Regional Breastfeeding Liaison (RBL) Program. Activities include collaboration with WIC Division staff, local WIC agency staff, and WIC programs in other states. Assists RBLs to promote WIC’s breastfeeding services in the RBL regions; ensures that WIC participants receive seamless breastfeeding support in their communities; and assists in increasing breastfeeding initiation and duration rates by facilitating, educating, and partnering with hospitals, healthcare providers, employers, and the community. Travels statewide up to 10% of the time.


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