National WIC Association

Consultant - Media Relations Advisor Office of the President and CEO

National WIC Association (DC, Maryland, Virginia area (within 2 hours of the NWA office) )

The National WIC Association (NWA), the nonprofit education arm and advocacy voice of the Special Supplemental Nutrition Program for Women, Infants and Children (WIC), seeks a part-time Media Relations Advisor.


The Association is a high-impact non-profit, member organization that represents more than 2,000 service provider agencies that offer quality nutrition education, breastfeeding support, health care and other social referral services to at-risk women and young children in over 10,000 WIC clinics nationwide. 


This is a 6-month contract role, reporting directly to the President and CEO. The Advisor will also work closely with the NWA Communications Director to manage earned media, press engagement (including pitching media appearances), and event preparation for the President and CEO.


Scope of Work:


  • Draft talking points, speeches, op-eds, and other materials for the President and CEO
  • Proactively and aggressively pitch NWA and its President and CEO to local, regional and national media, including TV and radio, and identify opportunities to insert NWA into the news cycle
  • Support implementation of overall media, public relations, and communications strategies for the President and CEO
  • Compile press clips and stay informed about current events as they pertain to topics such as nutrition/hunger, health equity, maternal and child health, and policy advancements for the Special Supplemental Nutrition Program for Women, Infants and Children (WIC)
  • Maintain relevant press contacts and update NWA’s press lists
  • Work with the Executive Assistant to the President and CEO to field speaker requests
  • Develop speaker/event briefing documents




  • Extensive experience developing and overseeing media relations strategy for high-profile executive leaders and organizations;
  • Proven track-record in speech-writing and crafting talking points that inspire and engage broad audiences;
  • Strong communications skills, including writing, editing, and proofreading;
  • Understanding of print, broadcast, and online media;
  • Strong organizational skills and the ability to multitask and work in a fast-paced environment;
  • Current knowledge of WIC, health equity, maternal and child health, and food justice issues;
  • Extensive press contact lists and strong relationships with key press contacts, including ethnic media;
  • Strong leadership skills and assertive management style;
  • Ability to work collaboratively with others;
  • Prior experience working in/with national press and media outlets, including serving in press positions for non-profit leaders or on Capitol Hill, a plus.


Compensation will be offered at a competitive hourly rate of $100-$200, with an estimated time commitment of 10-20 hours per week.


How to apply:


Please submit your resume, cover letter and two writing samples to

More Information: