National WIC Association

New Participants

All content tagged with the term "new-participants".

  • State Spotlight: Colorado WIC Streamlines Referrals, Maximizes Community Partnerships

    August 31, 2020 - News & Blog
    Nationwide WIC providers have stepped up with innovative strategies to support families with accessing WIC’s vital nutrition support and breastfeeding counseling. Many WIC providers have had to safely increase their outreach in the community and online to meet the increasing number of families eligible for WIC due to the pandemic. In 2018, Colorado WIC launched an online referral form, which has only become even more helpful throughout the pandemic. In April 2020, WIC online referrals increased by 85%. Colorado WIC Director Heidi Hoffman appreciates staff and community partners, “for their willingness to try new ideas to better serve our families and provide more families with WIC services.”

  • State Spotlight: New Hampshire WIC Reaches Newly Eligible Families During COVID-19 Pandemic

    August 17, 2020 - News & Blog
    The COVID-19 pandemic has resulted in significant job and income loss for families across the nation. Programs like WIC have served as a safety net for an increasing number of newly eligible families. New Hampshire WIC in particular has seen an average increase of 12% in WIC participation.