National WIC Association

Breastfeeding attitudes and reported problems in a national sample of WIC participants

McCann MF, et al. Breastfeeding attitudes and reported problems in a national sample of WIC participants. J Hum Lact. Nov 2007;23(4):314-324.

The WIC Infant-Feeding Practices Study was a nationally representative 1-year longitudinal study of WIC participants that obtained information about attitudes regarding infant feeding and infant-feeding practices. Results indicated that all ethnic groups were concerned about insufficient milk. Hispanic mothers were more likely to agree with the statements about the benefits of breastfeeding. Black mothers were more likely to agree with statements about barriers. These results could help inform a redesign of the WIC breastfeeding promotion campaign.