National WIC Association

Infant Formula Crisis Social Media Toolkit

June 23, 2022
Categories: Product Recall Toolkit

The safety and ongoing nutrition needs of infants are our primary concern throughout this formula shortage. To ease confusion and promote best practices, the National WIC Association (NWA) has created a toolkit with messaging examples and graphics that help agencies inform families about the recall and their best options. WIC providers can use this messaging on their websites and social media channels.

The newest toolkit additions cover messaging about safety dos and don'ts, increasing breastmilk supply, relactation, and breastfeeding education. Other topics include identifying recalled formula, returning/exchanging recalled formula, formula safety, and breastfeeding support. Content is available in English and Spanish.

 Learn more about how the Abbott recall affects WIC participants.

Click here for the messaging.

Click here to download graphics.

This will be an evolving resource. If you have any communication or outreach ideas or needs in regard to the formula crisis, please contact Whitney Dawn Carlson at