National WIC Association

Abbott Formula Recall Social Media Toolkit

February 23, 2022
Categories: Product Recall Toolkit

The FDA is alerting consumers about a recall on Abbott powdered formula. Abbott Nutrition has recalled powder formulas – including Similac, Alimentum, EleCare, and one lot of Similac PM 60/40 – due to contamination in one Michigan facility. Learn more about how the recall is affecting WIC participants.

The National WIC Association (NWA) has created a toolkit with messaging examples and graphics to help agencies inform families about this recall. It includes topics such as identifying recalled formula, returning/exchanging recalled formula, formula safety, and breastfeeding support.

Content is available in English and Spanish.

Click here for the Abbott formula recall messaging.

Click here to download graphics.

This will be an evolving resource. If you have any outreach ideas or needs, please contact Whitney Dawn Carlson at