As we bring 40 years of celebrating WIC to a conclusion this December, we rush towards the New Year building on the subtext of our celebration – Strengthening Families for 40 years – with a motivational theme for 2015 – Reach Them, Teach Them, Keep Them.
We know with certainty that The Special Supplemental Nutrition Program for Women, Infants, and Children – WIC – has improved at-risk children’s health, growth and development, and prevented health problems for over 40 years. WIC children enter school Ready to Learn, showing better cognitive performance.
Quality nutrition services are WIC’s centerpiece: nutrition and breastfeeding education, nutritious foods, and improved healthcare access for vulnerable women and children with, or at risk of developing, nutrition-related health problems including overweight, obesity, and type-2 diabetes.
Promoting our quality services will be key to WIC’s continued success. NWA’s bipartisan 2012 public opinion poll clearly demonstrated that WIC enjoys a strong favorable image across demographics, party, and ideology and is viewed as highly effective. What we also came to learn from that opinion poll was the more that our neighbors learn about WIC, the more WIC garners significant and widespread support.
Our theme for 2015 responds to reoccurring priorities of the WIC community:
There are forces pushing against us, but WIC is a program that “can”! Staying on our game will assure WIC continued meaningful success. Here’s what’s in the works from NWA for 2015 to help you reach them, teach them, and keep them:
As the nation’s premier public health nutrition program, we know WIC to be a cost-effective, sound investment – ensuring the health of our children. Let’s reach and teach America how “loving them lots, teaching and feeding them well” through WIC assures that all of our nation’s young children will get a healthy start in life. WIC For A Healthier, Stronger America!