National WIC Association



As a NWA business partner, Masimo pursues opportunities to help safeguard the health of the WIC population by identifying participants with low hemoglobin using noninvasive technology. Masimo’s mission of enabling clinicians to detect and treat potentially life threatening conditions is aligned with the NWA and WIC’s mission.

Masimo is a global medical technology company that develops and manufactures innovative noninvasive technologies, medical devices and sensors that may enable earlier detection and treatment of potentially life-threatening conditions.

Masimo noninvasive technology may improve participant or staff satisfaction by reducing the painful needle sticks associated with hemoglobin testing. Our understanding of hemoglobin technology can help WIC’s provide the best experience possible for their participant population.

Company Purpose

Improving Patient Outcomes and Reducing Cost of taking Noninvasive Monitoring to New Sites and Applications.

WIC Products/Resources

  • Pronto with rainbow technology for noninvasive hemoglobin spot check testing
  • Global Education Team
  • Clinical Services

Pronto noninvasive hemoglobin product information and test taking steps for WIC professionals:

Company Representatives

John Contact me for information on Masimo products and non-invasive hemoglobin technology.
Tim Contact me with any clinical questions on Masimo products and non-invasive hemoglobin technology.