About the Conference

The National WIC Association (NWA) is marking a significant milestone! We are celebrating 40 years of driving innovation and technology forward in WIC. We invite you to join us in-person from September 3-5, 2025, in Minneapolis, Minnesota, for the 2025 NWA Technology, Innovation, and Vendor Management Conference. 

The theme of this year’s conference is Engage, Inspire, Energize: Driving WIC Innovation and Technology Forward. This conference brings together WIC leaders, experts, vendors, and innovators who are at the forefront of enhancing the WIC participant experience through cutting-edge technological solutions. As WIC evolves, it’s essential to collaborate on new ideas and strategies that promote flexibility, improve participant access, and empower WIC practitioners.

This conference will feature five key topics that reflect the most pressing issues and WIC advancements:

• Participant Access – Innovations in certification processes and virtual services

• Leveraging Technology in Nutrition Education and Breastfeeding Support

• The WIC Shopping Experience – Online options, vendor management, and program integrity

• Evaluation & Quality Improvement – Leveraging MIS systems to enhance program effectiveness

• Data Linkages – Enhancing recruitment, retention, and outreach
   

For 40 years, NWA has been a driving force in championing technology’s role in improving WIC services. As we celebrate this milestone, we invite you to be part of the next phase of innovation. Help shape the future of WIC as we work together to develop solutions that will continue to empower families across the nation.

We look forward to seeing you in Minneapolis! 

Registration Details

Registration for the Technology, Innovation, and Vendor Management Conference Opening Soon! 

Registration Fees:

Please note: While unlikely, registration fees are subject to change prior to the official opening of registration.

To receive the group rate discount!

• To be considered a group you must have ten (10) or more NWA Members from one facility.
• Enter "BULK" in the Promo Code Box and the system will automatically apply the discount. 

Last Chance Registration Fees

  *No discounts are available at the last chance rate. This includes speaker and host rates.

 Registration will close on August 22, 2025.

Payment Details

• Please see our payments information page on the NWA website.
• Payment by debit/credit card is most preferred followed by check!
• If paying by check, full payment is due by August 1, 2025. 
• NO POs will be accepted as payment. 
• Starting August 2, all payments must be submitted by Debit/Credit Card.
• Final deadline for payment and registration is August 22, 2025.
• Attendees MUST be paid in full by the deadline to access the NWA 2025 Tech Conference. 

Cancellation and Refund Policy

• Cancellations received before June 30, 2025 will receive a 100% refund.
• Cancellations received starting July 1, 2025 will receive a 50% refund.
• Deadline for receipt of cancellations: 11:59 p.m. EDT on August 1, 2025
• No refunds will be issued for cancellations received after August 1, 2025.
• Cancellations must be submitted in writing to [email protected] and should include the registration ID number and registrant name(s).
• Cancellations are not accepted by phone.
• Promotions/discounts are not retroactive and cannot be applied to previously purchased individual registrations. Limit one special offer/discount code per registration.
• Refunds are not issued for no-shows.
• If you DO NOT CANCEL YOU WILL STILL BE RESPONSIBLE FOR PAYMENT! 

Make Checks Payable to the National WIC Association

National WIC Association
Attn: 2025 NWA WIC Technology and Innovation Conference and Exhibits Registration
1099 14th Street, NW Ste. 510
Washington, DC 20005

NWA Federal Tax ID: 52-1482678

Please find more detailed information on payments here. 

How to Register and Access your NWA account

• Registrations are processed via our web-based system. 
• Each registrant must have or create a profile (account) to register online. 
• Please make sure each user’s email address and phone number are correct before registering!
• Credit card payments will be processed via our secure stripe site.
• Registrants using a Purchase Order (PO) or check, must select the "Bill Me Later" option from the online registration system when registering.
• The system will automatically email a registration confirmation to the email provided. If you do not receive a confirmation email, please contact [email protected].
• You may print invoices, receipts, event confirmations, and view other personalized NWA information and activities by logging into your My NWICA account.

Log in:

• Visit www.nwica.org and click "Log in" in the top right corner of the homepage.
• Then enter your username (your email) and password.
• Click on the Purchase Tab and you will be able to view/print copies of your invoices and receipts.

Create an account (for those that do not have an account)

• Visit https://www.nwica.org/auth/register
• Click here for step by step instructions on creating an account 

Questions?

Contact the conference team at [email protected]

Hotel Information

Host Hotel - Hilton Minneapolis

The Hilton Minneapolis is pleased to accept hotel reservations for the upcoming 2025 NWA WIC Technology, Innovation, and Vendor Management Conference. To receive special rates and features, you must book through our dedicated booking website created especially for NWA Attendees! We encourage you to make your room reservations early to ensure that you will be in the host hotel at the guaranteed room rate starting at $148 (plus taxes and fees). The deadline to secure rooms is August 1, 2025, or once the reserved block has reached capacity.

Hilton Minneapolis

1001 Marquette Avenue South

Minneapolis, MN 55403, US

Click here to Reserve Your Room

Benefits of booking at the Hilton Minneapolis

• Special negotiated room rates starting at $148 (plus taxes and Fees)
• Stay at the official conference hotel with other conference attendees    
• Easy access to the conference
• Networking opportunities
• Save time booking    
• Support the conference and NWA by staying at the official conference hotel.

• Access to all pool facilities when in season, provided Hotel’s age-related restrictions are met by users.

HOTEL POLICIES

• Cancellations made within 48 hours of arrival will forfeit one night's room and tax.
• Upon checking in, each guest will be asked to provide a valid government issued ID and a major credit card to guarantee your room reservation.
• At the time of check-in, each guest will be required to present a major credit card whose brand is accepted by Hotel, on which Hotel may place a hold in accordance with Hotel’s standard procedure or process a prepayment in the amount of the guest’s estimated charges.
• EARLY DEPARTURE FEE: In the event a guest who has requested a room within Group’s block checks out prior to guest’s reserved checkout date, the Hotel will add an early checkout fee to that guest’s individual account. Guests wishing to avoid an early checkout fee should advise the Hotel at or before check-in of any change in planned length of stay. 

ALERT: Beware of Housing Scams!

Be aware of nonofficial housing companies that contact exhibitors and attendees claiming to be able to secure hotel rooms at a better rate. These “poachers” are not authorized to represent NWA. If you are contacted by another housing company trying to sell hotel rooms, please share with [email protected].

NWA Conference Policies

By registering for this conference, you agree to all conference policies.

General Policies

• All individuals and/or entities are strictly prohibited from electronically recording or broadcasting any Conference events without prior written consent from NWA.
• Press representatives attending a Conference must register and receive a Press Pass and photo/recording permission from NWA.
• Seating at all sessions/events during Conferences is on a first come, first served, basis, excepting certain seats which may be reserved for those with disabilities, or at the discretion of NWA.
• Information presented in sessions and posters during a Conference may or may not represent the views or standards of NWA.
• In the event of any cancellation of a Conference, NWA shall not be held liable for any costs, fees, damages, or losses to registrant beyond a refund of any registration fee paid by Registrant to attend such cancelled Conference (with any refund subject to deductions both as set forth herein and to reflect the partial providing of a Conference prior to cancellation).
• In the event the attendee is a “no-show,” the attendee is responsible for all fees and penalties in connection with being a “no-show.”
• NWA is not responsible for finding, securing, or returning items lost during the Conference to Registrant.
• NWA does not claim to be allergen free. Registrants are encouraged to take all necessary medical precautions to prepare for the possibility of exposure to allergens.
• We kindly ask registrants who are parents and guardians of children under 18 to complete a waiver of liability if they plan to bring their child to the conference venue. Please reach out to [email protected] to receive such waiver.
• Anyone ten (10) years of age or older attending the conference must have a conference badge. Fees may be applicable. Please reach out to [email protected] for assistance with registration.
• Only individuals and entities which have registered as Exhibitors are permitted to distribute promotional materials or advertise their business during the Conference. While NWA acknowledges and encourages networking and making connections, attempts by a Registrant to act in a capacity similar to an Exhibitor is not permitted. Any Registrant who violates this is subject to removal, without refund, from the Conference, and having both Registrant and any company employing or contracting with Registrant prohibited from attending and being an Exhibitor at future NWA events and conferences.

Cancellation & Refund Policy

• Cancellations received before June 30, 2025 will receive a 100% refund.
• Cancellations received starting July 1, 2025 will receive a 50% refund.
• Deadline for receipt of cancellations: 11:59 p.m. EDT on August 1, 2025
• No refunds will be issued for cancellations received after August 1, 2025.
• Cancellations must be submitted in writing to [email protected] and should include the registration ID number and registrant name(s).
• Cancellations are not accepted by phone.
• Promotions/discounts are not retroactive and cannot be applied to previously purchased individual registrations. Limit one special offer/discount code per registration.
• Refunds are not issued for no-shows.
• If you DO NOT CANCEL PRIOR TO THE CANCELLATION DEADLINE, OR ONLY RECEIVE A PARTIAL REFUND OF ANY CANCELLED REGISTRATION, YOU WILL STILL BE RESPONSIBLE FOR PAYMENT! 
• If registration balance is not paid, a hold will be placed on Registrant’s account, preventing Registrant from accessing your NWA Membership Benefits.
• Full payment is due no more than four (4) weeks after initial registration submission.
• If payment is not submitted within four (4) weeks after Your initial registration Your registration is subject to cancellation. 
• If canceled, NWA will not honor the original rate. Registrants must submit a new registration.
• NWA reserves the right to cancel or postpone any or all Conference activities due to circumstances beyond the reasonable control of NWA, which includes, without limitation, computer-related attacks, hacking, earthquakes, governmental regulation, fire, flood, labor difficulties, civil disorder, public health crisis, acts of terrorism, or acts of God (“Force Majeure Events”). In the event the Conference is canceled due to Force Majeure Events, NWA reserves the right to either retain the entire registration fee and credit it toward a future NWA event for Registrant or reimburse the Registrant after deducting costs already incurred by NWA, which could not be recovered from third parties.

COVID-19 Policy (No Vaccination Requirements)

NWA’s priority is to create a safe environment for all that are in attendance. The precautions that NWA has put in place for a safe conference experience do not rule out the risk of breakthrough infections. NWA shall not be held liable for COVID-19 cases arising because of event attendance.

• NWA will no longer require proof of vaccination to attend an in-person meeting or event. 
• Mask-wearing at meetings and events is encouraged but optional.
• NWA expects attendees to take responsibility for following guidance from the Centers for Disease Control (CDC) on measures to reduce infection from COVID-19 and to protect against severe complications. 
• NWA encourages attendees to follow the CDC’s recommendations and guidelines. https://www.cdc.gov/covid/vaccines/stay-up-to-date.html?
• Please do not attend if you test positive or have symptoms of COVID-19. NWA will not require proof of negative test; however, we expect all individuals to act responsibly and consider the health and safety of others.

NWA’s Meetings & Events Entry Policy is subject to change based on COVID-19 community levels and any updated guidance from CDC and/or federal or state officials. NWA may update these requirements at any time at its sole discretion.

Privacy Policy

Data privacy and security are important to us. When You register for this Conference, NWA will process Your data in accordance with NWA’s legitimate interests for hosting an industry event and for being a community-based organization. Please review our privacy policy, available on the NWA website, including how to exercise your rights.

In the event You register with a hotel offering a discounted or reduced rate for conference attendees, You expressly agree to allow such hotel to provide information regarding Your stay to NWA for the purposes of allowing NWA and the hotel to verify any and all contractual obligations between NWA and the hotel have been met.

Liability Waiver

You understand that travel and gathering involves risk of sickness, including sickness from COVID-19 and injury. You (and on behalf of Your guest(s) waive, release and shall hold harmless and indemnify, NWA and its sponsors and exhibitors, and their employees and agents, from and against claims, liabilities and expenses arising from injury, sickness or death due to travel to or attendance at the Conference.

This waiver and release is binding on You and Your heirs and successors.

Code of Conduct

NWA is a listening organization focused on its participants. The Conference is designed to increase interaction, engagement, collaboration, connectivity, and community, in a fun and safe environment.

We value the participation of each member of the community and endeavor to deliver an enjoyable and fulfilling experience. Conference participants are expected to conduct themselves with integrity, courtesy and respect for others and maintain the highest level of professionalism at all conference programs and events, whether officially sponsored by NWA or not. All attendees, guests, speakers, organizers, volunteers, partners, vendors, and staff at any NWA event are required to observe the following Code of Conduct.

NWA is dedicated to providing a harassment-free conference experience for everyone, regardless of gender, sexual orientation, disability, physical appearance, body size, race or religion. We do not tolerate harassment of conference participants in any form. All communication should be appropriate for a professional audience including people of diverse backgrounds and cultures. Sexual language and imagery is not appropriate for the conference.

Be kind to others. Do not insult or defame participants. Harassment in any form, sexist, racist, or exclusionary jokes are not condoned at NWA Events.

Participants violating these rules may be asked to leave the conference at the sole discretion of NWA and shall not receive any refund or repayment. Thank you for helping to make this a welcoming event for all.

Media Disclaimer 

NWA intends to record, take photographs and video of this event for use in NWA news, educational material, and promotional material, in print, electronic and other media, including the NWA websites. By participating in this event, You grant NWA the right to use any image, photograph, voice, or likeness, without limitation, in its promotional materials and publicity efforts without compensation. All media becomes the property of NWA. Media may be displayed, distributed or used by NWA for any purpose.

ALERT: Beware of Housing Scams!

Be vigilant and aware of nonofficial housing companies that contact exhibitors and attendees claiming to be able to secure hotel rooms at a better rate. These “poachers” are not authorized to represent NWA.