National WIC Association

WIC Participant Retention Strategies: Pre-Conference Workshop

April 6, 2019

Registration Closed


WIC Participant Retention Strategies: Pre-Conference Workshop

Saturday, April 6th – 8:30 am – 5:30pm


WIC caseload decline has been a concerning phenomenon for a number of years. For even longer, retaining WIC participants for more of their eligible period has been a goal. WIC is innovative and strategies to encourage participants to remain with WIC longer or return to WIC have been implemented at the clinic, local and state agency level. This one-day workshop will focus on sharing lessons from the field and helping attendees work through the barriers and facilitators to implementing different WIC retention strategies in their specific WIC setting. Over the course of the day, participants will develop their own participant retention work plan. This will be a dynamic day of learning, sharing and strategizing. 


The workshop will cover three primary areas:


  1. Context: How is participant retention currently being addressed?
  2. Lessons learned: What is working, what is not working, and why?
  3. Implications: How can attendees combine context with lessons learned to work through strategies that may be implementable in their specific WIC setting?


Specifically, we will explore the following questions through a series of panels and round-table discussions:


  • What strategies are being used in the clinic setting – both in the certification process and nutrition education process?
  • What strategies are being used in the retail setting?
  • What can we learn from positive outliers – agencies who are seeing an upswing or plateau in caseload?
  • What is the efficacy of different strategies?
  • How can we use data to predict participant drop-off and target retention strategies?
  • What are the contextual barriers to implementing retention strategies?
  • What contextual factors facilitate the implementation of retention strategies?
  • What types of strategies can be implemented without any additional funding?
  • What types of strategies require additional funding?

Note: registration for this event is separate to registration for NWA’s 2019 Education & Training Conference. You must register for these events separately.


There is limited availability for this event. Once all spaces are filled, registration will close. The registration fees are as follows:


  • $200 NWA Member
  • $275 Non-Member


Breakfast and afternoon snacks will be served.

Speaker Presentations

The Spectrum of Retention: Using Data to Identify Different Types of Retention Issues in WIC 

Examples from the Field: Improving the Clinic Experience  

Train-The-Trainer- Tools for Self-Assessment and Building a Retention Strategy

  • Michelle Gerka and Meredith Jones, CAI Global

Examples from the Field: Community Integration: Engaging People Where they Are

Examples from the Field: Strategies That Enhance the WIC Shopping Experience

How to Support a Collaborative Approach to Retention Strategies

Deciding Your Next Steps

  • Michelle Gerka and Meredith Jones, CAI Global

Hotel and Transportation

The Conference Host Hotel

The 2019 NWA Annual Education and Training Conference & Exhibits will be held at the Baltimore Marriott Waterfront in Baltimore, MD April 7 - 10, 2019. The hotel address is: 700 Aliceanna Street, Baltimore, MD 21202.

To make your hotel reservations online, please use the following link:

You can also make your hotel reservations by calling (410) 385-3000 and identifying yourself as a 2019 NWA Annual Conference attendee to receive the negotiated conference rate. 

Hotel Room Rate

NWA has negotiated a special room rate of $189.00 per night plus a nightly room tax currently set at 15.5%. Note that this tax rate is subject to change without notice. 

The cut-off date for these rates is March 15, 2019. After this date, reservations will be subject to the hotel’s prevailing rates.

We encourage you to make your room reservations early to ensure that you will be in the host hotel at the guaranteed room rate. Upon checking in, each guest will be asked to provide a valid government issued ID along with proof to which the room reservation was made.

Method of Room Guarantee

The hotel requires a major credit card to guarantee your room reservation, and first night's deposit (including taxes) payable at the time the reservation is being made. Room cancellations must be received at leaset 72 hours prior to your arrival date to avoid being charged the first night's room rate and applicable taxes.

Hotel Check-In/Out Policy

Hotel check-in is 4:00pm and check-out is 12:00pm. The hotel can arrange to have your bags stored depending on room availability. Late check-out may be requested upon arrival.

Guest Parking

The hotel offers on-site valet parking for all registered guests at a daily rate of $45. On-site parking is also available for $8.50 per hour or $26 daily. Note, rate may change without notice.

Airport/Hotel Transportation

The Baltimore Marriott Waterfront accessible via Baltimore/Washington International Thurgood Marshall Airport, and is about 12 miles, from the airport.

Shuttle and taxi cab services are available at the airport. The current estimated taxi/cab fare is $45 (one way). Please note that the hotel does not provide shuttle service.


View the agenda.