National WIC Association


WIC promotes breastfeeding as the optimal infant feeding choice. NWA seeks to highlight WIC's role as an advocate and resource for breastfeeding promotion and support.

Fast Facts


The percentage of WIC mothers who initiated breastfeeding in 2010.


The number of steps NWA outlines for WIC clinics to achieve breastfeeding goals.

Related Blog Posts

January 23, 2014
Celebrating 40 Years of Strengthening Families

Watch our infographic videos created to celebrate WIC's 40th anniversary!

December 6, 2013
ACA Basics for the WIC Community

See Q&A from our recent Affordable Care Act webinar.

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Related Research

August 1, 2009
The Differential Impact of WIC Peer Counseling Programs on Breastfeeding Initiation across the State of Maryland

This study examined Maryland’s WIC breastfeeding self reported initiation rates by program participation in three groups: 1) peer counselor (PC-treatment group), 2) lactation consultant (LC), and 3) standard care group (SCG).Results show that the odds of breastfeeding initiation were significantly greater among PC-exposed infants compared to the reference group of SCG infants, but not significantly different between LC infants and the SCG. In the Maryland WIC program, breastfeeding initiation rates were positively associated with peer counseling.

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Why It Matters

  • Breastfed infants have a reduced risk of infections, asthma, obesity, and SIDS compared with formula fed infants.
  • Breastfeeding mothers have a reduced risk of breast cancer, ovarian cancer, and postpartum depression compared to mothers who don't breastfeed.
  • It's estimated that $13 billion would be saved per year if 90% of U.S. infants were breastfed exclusively for six months.

NWA Resources


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