National WIC Association

Empowering Families through Nutrition: The National WIC Association's Commitment

February 27, 2024


In an era where the intersection of nutrition and health is more critical than ever, the National WIC Association (NWA) is taking significant strides to combat hunger and ensure the well-being of women, infants, and children across the nation. As we approach the 50th anniversary of the Special Supplemental Nutrition Program for Women, Infants, and Children (WIC), the NWA's recent commitment to the White House Challenge to End Hunger and Build Healthy Communities is a beacon of hope and a call to action for communities everywhere.


A Historic Commitment

NWA's pledge is a multifaceted approach aimed at enhancing participation in WIC, a program that has stood the test of time as the nation's largest and most effective "food as medicine" initiative. By integrating health and nutrition services with healthy food prescriptions, WIC has been instrumental in improving maternal, infant, and child health outcomes for half a century.


The Pillars of Change

NWA's commitment is built on several key pillars:

  • Enhancing WIC Participation: By developing a WIC 50th Anniversary Communications Campaign, NWA aims to increase program enrollment, reduce stigma, and elevate awareness of WIC's benefits. This campaign will leverage high-impact messages, compelling stories, and a broad coalition of partners to reach eligible families who have yet to benefit from WIC.

  • Facilitating WIC Enrollment: Recognizing the importance of accessibility, the NWA is set to revamp the website. This enhancement will make the enrollment process more user-friendly and informative, ensuring that families can easily access the support they need.

  • Diversifying the WIC Workforce: A diverse workforce is key to a program's success. NWA plans to invest in the professional development of WIC staff from underrepresented communities, fostering a more inclusive and effective service delivery system.

  • Cultivating Health Equity Champions: Through specialized training in equity, diversity, inclusion, and belonging (EDIB), NWA is preparing WIC staff to be leaders in creating a more equitable and supportive environment for all participants.


The Power of WIC

WIC's impact is undeniable. From reducing healthcare costs and improving prenatal care to enhancing diet quality and supporting cognitive development, the program's benefits are far-reaching. As we reflect on WIC's origins and its evolution over the past 50 years, it's clear that this program is more than just a nutritional safety net—it's a lifeline for millions of families.


Looking Ahead

As NWA embarks on this ambitious journey, the goal is clear: to empower families, reduce disparities, and improve health and nutrition nationwide. This commitment not only honors WIC's legacy but also charts a path forward for its continued success and relevance in the lives of those it serves.

In partnership with the Biden-Harris Administration and stakeholders across the country, NWA is poised to make a lasting impact on the health and well-being of women, children, and families. Together, we can build a future where no one is left behind in the quest for nutrition security and health equity.


Read NWA’s commitment in full here. Read NWA's full statement here.