On day one of the federal government shutdown media networks across the country got wind that WIC clinics across the nation may have to close their doors. It quickly became the most intriguing human interest story to come out of that political fiasco.
Reporters were eager to emphasize numbers and statistics—how many state programs would close? How many thousands will be affected?
Stories began appearing about the devastating effect the shutdown could have on the nearly 9 million mothers and young children participating in WIC.
But, could audiences really visualize the effects? Did they know that WIC means more to families than just vouchers or food instruments? Besides, when was the last time you could visualize 9 million, of well, anything?
Statistics and large numbers can add shock value, but rarely evoke our emotions and easily fade from memory. What do stick in one’s mind are the faces and stories of WIC families and their compelling truths
As word rapidly spread that WIC may shut down, past and current WIC participants stepped up to contribute their voices to the nation’s airwaves. Their compelling narratives helped paint a picture of how WIC makes a difference to families around the country.
A call on our Facebook page for participants willing to speak to the media yielded grateful responses:
We connected many participants with reporters, but we also started collecting on-camera interviews which we’ll be sharing in the weeks to come.
Today, we feature Christine, Wayne, and their two daughters. Their understanding and appreciation of the program’s mission are remarkable. Here’s one story of the nearly 9 million women, infants and children served by WIC: