National WIC Association


We provide valuable educational content for all levels of WIC staff through professional development courses, webinars, and training resources.

Leadership Academy

The NWA Leadership Academy is a customized program designed to

  1. assist WIC organizations in developing leadership skills and attributes for selected new leaders, and
  2. update the skills of current leaders.

Additionally, the NWA Leadership Academy will enable WIC organizations to clarify, communicate and execute their vision, mission, goals and strategic initiatives.

WIC personnel completing the NWA Leadership Academy will possess the leadership skills and attributes necessary to

  • think and act strategically,
  • exhibit critical-thinking skills, and
  • manage results-oriented teams.

Cohort 10 will begin in early July 2019. Registration is now open. Register now!


We invite our members to explore our various WIC-related webinars through our Online Community. To access the online community, log-in to your account and click "Go To The Online Community".

We offer webinars most Thursdays at 3:00pm ET (unless otherwise noted) and they last one hour. See below for a schedule of upcoming webinars. Webinar archives are available to NWA members only. If you are a member, please log-in to your NWA account on > go to “My Account” > “Go to Online Community” > “Webinar Archives,” which be located on the left menu bar.

CEUs are available for most webinars.

NWA Webinars

  • Military Family Advisory Network introduction and update webinar on May 23 at 3:00 PM ET. The Military Family Advisory Network will share the history of the organization, their recent survey results, and the formation of the Military Family Food Insecurity Coalition. Presenters: Shannon Razsadin, Shelley Kimball, and Taylor Miller.
  •  Do Incentives Aid WIC Retention? Three Minnesota Pilot Studies webinar on May 30th, at 3:00 pm ET. Many children in WIC drop off between 12-24 months. To increase retention, Hunger Impact Partners funded three WIC pilot sites to provide incentives. Participation data were compared with same-aged children at the same agency within a selected period. Lessons learned included: 1) incentives in the form of diapers and gift cards may be useful at retaining participants after one year but were not effective in preventing drop off at 12 months; 2) gift cards are easier to dispense than diapers and are well accepted; and 3) WIC foods are valued more than incentives or services.
  • Workplace Breastfeeding  - A Policy, System, Environmental (PSE) Change Approach and Impacts on State Employees webinar on June 6th, at 3:00 pm ET. Breastfeeding is the best source of nutrition for most infants and can reduce risk for some health conditions for mother and child. In this, mothers are the fastest-growing segment of the U.S. labor force and workplace breastfeeding should be a priority among employers. State and federal laws advocate the importance of breastfeeding and rights of mothers to breastfeed. The Georgia Department of Public Health (DPH) updated its workplace breastfeeding program through a policy, system, environmental change approach beginning 2013, collecting data from annual health climate surveys and on-going user participation and satisfaction surveys administered through Qualtics/Survey Monkey, respectively, to gather data on duration of exclusively breastfed babies (EBF) of mothers participating, total duration of use of environmental supports, satisfaction of use, perceived organizational support and employee awareness and utilization of a workplace breastfeeding policy. With efforts created around PSE changes participants have received both tangible and intangible benefits.
  • How to Motivate and Counsel Pregnant Smokers webinar on on June 13th (rescheduled from May 9th), at 3:00 pm ET. Pregnancy is a life stage when women are motivated to attempt new health behaviors. Pregnant smokers may look to WIC staff for help with their smoking quit attempt. They rely upon WIC educators and staff to teach them how to set a quit date, fight cravings and break habits, and quit for good. This session will describe how some WIC clinics have successfully implemented the evidence-based Smoking Cessation and Reduction in Pregnancy Treatment (SCRIPT) program. SCRIPT is a brief, effective intervention that provides techniques and tools to pregnant smokers who wish to quit. The SCRIPT program components include counseling, a patient workbook and the use of "Commit To Quit," a DVD/digital download. SCRIPT builds upon the framework of 5As tobacco counseling: Ask, Advise, Assess, Assist, and Arrange.
  • Let’s Dig It: How WIC Gardens Turn The Participant Experience Inside Out Transforming Nutrition Education, Building Communities, And Reclaiming Healthy Behaviors webinar on October 10th, at 3:00 pm ET. Looking to engage participants in nutrition education? Want to attract new WIC clients and build community?  How can participants access more fresh fruits and vegetables?  The answer is: garden, garden, garden!  While WIC and fresh fruit and vegetable gardens are a natural pairing sometimes the process to start a garden is not clear and sometimes hard to sustain.  This session will provide tools to agencies considering starting and sustaining a garden and discuss benefits of WIC gardens.  We will examine existing gardens that are recently started, well-established, or somewhere in between from across the U.S. as real live WIC garden case studies.  So get ready to 'dig in!'     

To attend these NWA webinars, you must register in advance. The links below take you directly to registration. Upon completing your registration, you will receive a confirmation email. If you don't see that email, please check your spam/junk mail folder. We strongly recommend you add to your email safe senders list to be sure you get your confirmation and other important emails about the webinar.

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