National WIC Association

40 Years of Turning Research into Impact: Explore Tools and Resources for the WIC Community!

July 21, 2025

Why WIC Research Matters! 

For 40 years, the National WIC Association (NWA) has championed research, advocacy, innovation, and education to support WIC and the families it serves daily. As the nonprofit voice of WIC, we help turn data into action, transforming public health research into policies, tools, and services that make WIC stronger.

Research plays a critical role in shaping how WIC evolves to meet the needs of communities. Through research, we know that WIC participation improves birth outcomes, increases breastfeeding rates, improves diet and diet-related outcomes, and supports healthier infant feeding practices. These findings, along with other studies, have informed key updates to the WIC evidence-based food packages, nutrition education, and services, including breastfeeding support and preventive care.

In this blog, we are spotlighting the research hubs, tools, and resources that NWA offers to support WIC agencies, advocates, and partners, helping to turn research into real-world impact.
 

Tools, Hubs, and Resources to Support WIC in Practice

To help WIC staff strengthen WIC services, NWA offers the following tools and resources:

WIC Hub

A go-to digital library for resources to support the work of WIC staff, researchers, and advocates by making it easier to find WIC-related resources and information. The Hub welcomes a diverse range of materials, including policy manuals, advocacy tools, toolkits, blog posts, peer-reviewed research, reports, and other relevant resources. Do you have a resource you’d like to share with WIC staff and advocates? You can submit them here!

Action Central

Home to NWA’s most up-to-date policy resources, policy updates, and advocacy campaigns. Action Central includes one-pagers, fact sheets, and campaign materials you can use to inform and advocate for WIC’s role under changing federal and state policies. 

WIC Action Network (WAN)

WAN regularly convenes frontline WIC providers, industry representatives, community health partners, and grassroots advocates to build awareness, skills, and capacity to educate policymakers. WIC staff can utilize WAN to stay informed on policy developments, strengthen their advocacy skills, and learn how to effectively communicate the value of WIC to decision-makers. Join WAN today!

Recruitment & Retention (R+R) Campaign 

The R&R Campaign raises awareness about WIC and supports enrollment through outreach support. With the R&R Campaign, WIC staff have access to our WIC branding and assets, monthly social media content, materials to promote WIC (posters, brochures, flyers, etc), all of which are accessible on the WIC Share Portal. WIC staff also have access to technical assistance, educational opportunities, translation services, content customizations, and more.

The newly redesigned SignUpWIC.com is also a resource for WIC staff. This website is a trusted place for families to learn more about WIC, check their eligibility, and find their local clinic. Families can connect with their WIC agency or start the enrollment process online!

Research-to-Practice Newsletter (CIP-WIC)

CIP-WIC’s Research-to-Practice quarterly newsletter highlights research from USDA, NWA, and academic institutions. WIC staff are encouraged to subscribe to the CIP-WIC Newsletter to receive the most up-to-date insights on WIC caseload trends, key findings from recent studies, and practical tools to support and strengthen services for the families they serve. 

Webinars

Stay informed with these upcoming webinars designed to enhance your skills and knowledge in all things WIC! Interested in presenting? Submit your idea using the Webinar Request Form.

Conferences

NWA conferences bring together WIC staff, advocates, researchers, and partners from across the country to share knowledge, explore best practices, and apply the latest research to their work. Save the Dates and Register Now for NWA's Upcoming Conferences! 

Online Community

NWA’s Online Community is a space for WIC staff to connect, collaborate, and share ideas. Whether you’re looking for WIC peer insight, sharing and finding new resources, or learning how others are applying research in practice, the Online Community offers a space to engage in meaningful conversations that strengthen the WIC program nationwide. 

 

To make things easier, NWA has created a one-pager that highlights all of our tools, hubs, and resources, so you can easily see everything we offer in one place! 

Access NWA’s Tools, Hubs, and Resources One-Pager

From 40 Years of Insight to Action You Can Use 

We’re proud to support this work through tools, hubs, and resources designed to make evidence more accessible and actionable. From the WIC Hub to the R&R Campaign and beyond, these resources reflect our shared commitment to equity, innovation, and impact. 

Thank you to the WIC staff and advocates who continue to lead with knowledge and care. We invite you to stay connected and engaged with NWA’s resource tools, share your insights, and continue to help shape the future of WIC.